Overview:
The HBO Max Brand Manager program aimed to drive brand awareness and engagement among college students through face-to-face interactions and digital marketing. As the HBO Max Campus Ambassador through Wasserman Next Gen, I promoted HBO Max streaming services to UC Davis students through social media, events, and activations.
Campaign Impact:
18k Instagram reach
2k Instagram engagement
40+ attendees per campus activation
18k Instagram reach
2k Instagram engagement
40+ attendees per campus activation
Key Contributions:
Planned & executed campus activations (e.g. The Last of Us Premiere Event)
Created social media content for Instagram & TikTok
Utilized peer-to-peer marketing to engage students
Hosted giveaways to drive brand engagement
Created social media content for Instagram & TikTok
Utilized peer-to-peer marketing to engage students
Hosted giveaways to drive brand engagement
Campus Activations
I organized HBO Max activations at UC Davis to promote popular and upcoming shows and movies, including a Crazy, Stupid, Love screening, a Halloween Watch Party, and The Last of Us: Detect the Infected—a Mafia-inspired event. To maximize reach and engagement, I collaborated with campus clubs and organizations. And of course, free merch was a major draw! Partnering with Wasserman Next Gen, I hosted giveaways featuring exclusive HBO Max swag from Game of Thrones, The Last of Us, and Sex and the City, attracting students eager for collectibles and freebies.
Social Media
Leveraging Instagram and TikTok, I created engaging content—including posts, reels, and stories—to boost brand awareness and promote HBO Max programming.
Peer-to-Peer Marketing
To further expand HBO Max’s reach, I conducted in-person peer-to-peer marketing, making announcements in student clubs and organizations each week. This kept students informed about new releases, giveaways, and free HBO Max subscription opportunities.
